Bucharest, Romania

28 - August -2022

Alex Corofana

Marketing Manager Global Records

"Music industry in the TikTok era"

Alex Cotofana is the Marketing Manager at Global Records.

With a background in artist management and A&R, he oversees the marketing campaigns for Global Records’ releases, combining various communication channels, with a focus on TikTok. Aside from this, he is also the Creative Manager for The Motans, one of the biggest Romanian acts of the past decade.

Global Records is one of the biggest independent labels in Central & Eastern Europe, representing artists such as INNA, Minelli, Carla’s Dreams, The Motans, Irina Rimes & Roxen amongst many others. With over 11 billion streams across streaming platforms, Global’s releases have charted in territories such as Romania, Poland, Turkey, France, Lithuania, Bulgaria & Cis.

Luna Vega

Growth Marketing Consultant

"2000 organic Leads from 1 single TikTok Video"

TikTok is one of the fastest growing social media platforms granting immeasurable opportunities for organic growth. With the rising cost of Facebook advertising, and the increasingly confusing Instagram algorithm, TikTok's ease to bring organic traffic makes it feel like the early internet days.

But this fast-paced environment comes with other challenges. If you don't know where to start or how to take advantage of the platform, you will fall behind. In this workshop, Luna will share best practices to harness the power of TikTok and drive organic traffic to your offer / website. And will share how they generated over 2,000 organic leads from 1 single TikTok Video

Jennifer Atieh

Managing Partner at UGC SHOP

"The Power of UGC in TikTok Ads"

Integrating UGC into marketing strategies is an awesome way to skyrocket your margins, but it involves finding reliable and authentic content creators, handling follow-ups and payments, and actually receiving authentic content that fits the vibe you’re looking for. In short, it can go from brilliant to headache in seconds because of how messy the process can be.

At UGC SHOP, your one-stop shop that caters to all your UGC content needs, our aim is to easily source high-quality and authentic reviews, images and videos that are like a genuine recommendation from a friend. So let’s take the “paid ad” aspect out of UGC and get you some real, authentic content from real and authentic content creators.

UGC Shop started out as an idea, and we now find ourselves with a platform that not only delivers unique content that helps D2C brands make more sales, but is also a concept that we’re genuinely proud of.

Betty Pistoletty

TikTok Specialist

"5 months of organic content for your business"

Beatrice is a TikTok Specialist with a background in Packaging Design, Branding and Commercial Photography.

She is creating business strategies for TikTok growth and organic sales. In 5 months of organic content she has grown a Business TikTok Account to 23k followers and has built trust to hundreds of customers.

Her personal account has a community of 61k of active followers who have extended to other platforms such as Instagram and Youtube. She will give detailed insights on how you can do it too.

Iuliana Gavrila

Founder TikTok Marketing Lab

"Case Study - From 0 to 600 daily sales on Cash On Delivery in Romanian Market"

A veteran of the Online and Performance environment, with an enviable track record in the Affiliate industry.

Skilled Sales & Account Manager, having built and managed some of the biggest affiliate and client accounts.

In addition to overseeing large Sales Departments.

Mario Deacu

Managing Partner at Fabrica de Reclame

"How to Win on TikTok without Worrying about ROAS?"

Mario is Managing Partner at Fabrica de Reclame. they create ads for eCom business owners.

Their sole purpose is to create ads that significantly lower the cost per conversion on the most popular paid platforms, such as Facebook, Instagram, and Tiktok.


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